Canada Dataset

Scrum project management is based on a simple principle: practice makes perfect. This adage isn't new, but it remains valid in any field, including business. Indeed, if you want to become a star, whether in the field or in a boardroom, you must first practice and learn little by little. Scrum is a ...

Over the past decade, marketing campaigns have undergone a radical transformation. While marketing is still about analyzing data and trying to increase profits, the very nature of marketing campaigns has taken a creative turn.

Whether it's for creative requests, workflow management, video ...

Today, most CRM software offers mobile apps. This allows anyone to access customer information and manage ongoing tasks even on the go. This flexibility supports remote working and allows them to connect whenever needed.

10. Improved collaboration
CRM software fosters collaboration among team ...

Close the loop on your email lead generation efforts by measuring your success. Here are the key things to monitor:

Count your email leads – Track the number of potential leads you attract, such as those who sign up for your newsletter, download an ebook, or register for a webinar. Make sure to ...

Let's say you own a real estate company. You create a new website to promote your properties. Thanks to a well-executed digital marketing strategy, thousands of people visit your site every day. But each of them has a different level of interest in your properties. Some are ready to speak to an ...

The list of skills a marketing manager possesses is as long as your arm. Do you know why? Because they often have to wear multiple hats and oversee a wide variety of activities.

For example? Content writing, SEO, paid advertising, strategy planning, data reporting, and more. The tasks of a ...

We're excited to introduce the latest update to our email marketing platform, which includes email automations. This powerful new feature lets you set up a series of emails that will be sent automatically based on your subscribers' actions, such as subscribing to your newsletter or downloading a ...

Thanks to good marketing management, the rest of the company benefits from:

Consistent revenue: Marketing generates revenue that helps fund the rest of the business. It's a fuel or accelerator for the rest of the machine.
A better reputation: Marketing often oversees public relations and has the ...

Projects that follow the waterfall model document their governance processes in a project charter. The main thing the project manager and other stakeholders need to be aware of is scope creep during project monitoring. If changes to the project scope occur, they must be formally documented as part ...

The project scope statement is ultimately quite self-explanatory: it is a written description that specifies the scope of a project. It therefore includes the project objectives, the project constraints, the possible project scenarios, and the essential conditions for project success.

Therefore ...