Thanks to good marketing management, the rest of the company benefits from:
Consistent revenue: Marketing generates revenue that helps fund the rest of the business. It's a fuel or accelerator for the rest of the machine.
A better reputation: Marketing often oversees public relations and has the most influence and control over your brand's reputation. This is increasingly important, especially in saturated markets.
By collaborating with the product team and using marketing rcs data europe research and analysis, product development becomes more informed.
More targeted sales messages: Because marketers spend a lot of time learning about your target customers and developing their positioning, they can help sales teams with messages and presentations for stronger closings.
What does the marketing management process look like?
Marketing never stops. It's a continuous cycle of:
Research
planning
Implementation
Measure
Iteration
However, the stages of marketing strategy aren't limited to this. In addition to the macro-strategy, they also apply to the project and campaign levels. Thus, at any given time, marketing managers have multiple projects underway at different stages of the marketing cycle.
Let's take a look at each of these stages of marketing implementation and what types of tasks are required for marketing managers in each one.