What does a marketing manager do?

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The list of skills a marketing manager possesses is as long as your arm. Do you know why? Because they often have to wear multiple hats and oversee a wide variety of activities.

For example? Content writing, SEO, paid advertising, strategy planning, data reporting, and more. The tasks of a marketing manager are varied, to say the least.

But what will make all the difference between a good and a great marketing manager is empathy .

In this article, we'll explore what exactly marketing managers do and how they can become more effective and empathetic leaders.

If you're looking to find out what a marketing manager does, ask a variety of people this question:

You'll quickly find that the answer varies depending rcs data germany on who you talk to. Sometimes, marketing managers oversee large teams with various specialized departments; other times, it's more of a one-man show .

For example, some organizations have different divisions within larger marketing departments, with more specialized marketing manager positions (an SEO content marketing manager, a digital marketing manager, and/or a social media marketing manager).

But often, a marketing manager has multiple responsibilities, overseeing a small team and/or external contractors. Rather than managing a single type of marketing, marketing managers typically have a holistic view and work across multiple channels, projects, and skillsets, while juggling the company's various objectives.

And marketing management isn't just about content creation. It requires someone capable of designing a creative strategy that takes into account both the specifics of the project and the results objectives.