Here are some challenges I've faced and observed in marketing reporting.

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I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming. Reporting feels like rocket science with so many moving parts.


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Tedious data collection. I’ve spent hours austria whatsapp number database (and even days) consolidating, cleaning, and organizing data from different tools to build a report. I realized that a key reason marketers struggle to build a robust reporting setup is due to this inefficient and error-prone process of collecting data manually.
Inability to measure ROI. My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). So, while you know how well a campaign performed, you don’t have enough proof to tie it to the results achieved.
Siloed data. Having worked with several B2B organizations, I’ve observed that each department often works in isolation. As a result, customer data is siloed and inaccessible to every team. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance.