If previously companies sought to build their reputation in traditional media, now, in the Internet era, reputation on social networks is what plays a role in winning the public's sympathy.
In this article we will explain how and why companies should dedicate themselves to managing their online reputation, keep reading!
What does reputation mean?
When we talk about someone's reputation, we are referring to the biological, psychological and social characteristics that represent them. In order for all these elements to result in their reputation, it is necessary whatsapp number philippines for the person to live socially, because only in this way can their actions be evaluated and classified according to predefined concepts, that is, social rules and agreements established for better coexistence in society.
It is no different with companies : they also have unique characteristics and must adhere to regulations to maintain their participation in the social environment.
To this end, organizations have been progressively investing in communication through social networks, and this is no coincidence; it is well known that these channels are part of the new consumer behavior when it comes to interacting with brands .
What does reputation mean on social media?
By using a social network, a company creates its identity – the representation of its personality that helps it stand out from the rest.
It is also through social networks that the brand communicates with users and customers, establishes links, generates opinions and perceptions; in short, it builds its reputation .
Although many people don't believe it, maintaining a good online reputation is no easy task. The ease of access, the speed of information and the reach of the Internet is extraordinary, however, in the hands of a dissatisfied customer it can completely destabilize a company.
This happens because social networks have become a resource for consumers to consult. If before we asked for recommendations from friends when doing business, now it is an even more common practice to consult people who have had an experience with the brand .
With the ability to collect opinions and comments, analyse information and monitor a company's results, social networks have become an excellent tool for building and managing a brand's reputation, showcasing its features and increasing its visibility.