They’re now committed to researching and understanding

[hoxesi8100@]

Consideration Stage
Moving to the consideration stage, I‘ve observed that B2B buyers have usually clearly defined and named their problem.

all available approaches and methods to solving their defined problem or opportunity. In other words, I've seen how they start considering potential SaaS solutions.

From my work, I know that a typical search inquiry a prospect would make at this stage might be: “Project management software vs. traditional methods?” In the consideration stage, the prospect isn't yet ready to buy, but they are deciding on the potential solution for them.

My strategy here is to consider indirect competitors and educate prospects on the pros and cons of various SaaS options.

Decision Stage
Once they've progressed to the decision stage, B2B buyers albania whatsapp number database have typically decided on their solution strategy, method, or approach.

Their goal now is to compile a list of available SaaS vendors, make a short list, and ultimately make a final purchase decision.

Prospects at this stage make search inquiries like: “Asana vs. Trello vs. Jira.” At this point, they‘re ready to invest in a solution.

They’ll likely go with a SaaS provider they like, know, and trust so long as that provider can meet their specific business needs.