Profitability and Financing of the B2B-Industrial Marketing Function
The B2B and Industrial Marketing function goes far beyond Customer Marketing Strategies but is usually applied by the same team.
That the same Marketing team generates its own income kuwait phone number owner that covers the cost of developing the rest of the parallel functions such as B2B Branding , Strategic Development, Commercial Digitalization or support for customer acquisition.
Marketing and Sales Alignment
Activating a Customer Marketing strategy without Marketing and Sales speaking a single language, that of customer experience, is impossible.
Both teams have to coordinate, share information and “use” each other when necessary.
Investing in these programs has the collateral advantage of connecting both teams internally for other more “problematic” tasks such as lead capture or brand content development.