A fun video series.

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Why not have a weekly or twice monthly video about something in your business, and make it fun! Gary Vaynerchuk from Wine Library TV built a business selling wine because of his zany videos. As he puts it, he loves the spoken word way better than the written one, and, boy, has he made a success of it. A number of years back when we first launched our product on lawyer database the Salesforce AppExchange, we took our VP of Product and our Director of MarComm to the streets to create a fun music video and even all these years later it still gets views.

Are you using humor in your marketing? Share in the comments.

This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com.

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