17. Solicit brand partnerships.

[hoxesi8100@]

However, influencers aren’t the only people you can recruit for your lead generation efforts. Instead, ask your network for referrals.

Lohrer calls this “creating a referral ecosystem.”

Lohrer explained it to me like this: “Choose your top three clients and tell them you're looking for more like them. Ask for introductions to their peers or advice on where to find similar high-value clients. Better yet, ask them to introduce you to someone you want to meet to make it easy for them.

On top of that, partnering with complimentary service providers — those who work with the same client base in different ways — or those who influence your clients (think advisors or coaches) can help create a steady, mutual referral stream.”

Like influencer partnerships, connecting with other brands is a great way to tap into other markets and connect with a larger audience. You’ll want to ensure the brands you connect with are relevant to your niche. The more relevant the niche, the more likely their audience aligns with your own.

Roland Jakob, managing partner of BlazeKin Media, agrees bosnia and herzegovina phone number material that brand partnerships are an effective form of lead generation.

Jakob told me, “At BlazeKin Media, I’ve connected creators with major brands like Coca-Cola, Sephora, and others, driving high-quality leads by expanding reach and boosting credibility. The key is ensuring these collaborations provide real value to the brands, creators, and audience, leading to engaged prospects who are more likely to convert into loyal customers.”

Freemium and Trial-Based Lead Generation
18. Offer a free trial or a freemium product.
Is there anyone else out there who hates a free trial or product? I am pretty sure there isn’t. Everyone loves free. It’s the reason offering a free trial or a freemium product works so well as a lead generation tactic.

Yevhenii Tymoshenko, chief marketing officer at Skylum, understands that free trials lead to qualified leads, which is why a free trial paired with personalized marketing are their go-to lead generation ideas.