Step 8: Deploy the right resources
Choose the resourcesAnd now is the time to consider what resources you are going to use to achieve the goal.
Thanks to your tactics, you know whether, for example, a landing page is suitable for your goal. If your target group also wants to communicate with you via a smartphone, then you will also have to set up your online channel for that. Social media is an umbrella term for various social networks. Which of those networks fits into your strategy? And which does not?
When are you successful?If you don't determine when you are successful, honduras mobile phone number list you can't prove that you are successful. It is therefore important to include performance indicators in your content strategy. These can be quantitative criteria, but qualitative indicators are also suitable.
Somehow, project teams have some difficulty with defining performance indicators. They are afraid that they will be judged on the result if the goal is not achieved. However, you measure to find out which content strategy is successful and which is not. A content strategy that does not work out well needs to be adjusted.