Customer service on Twitter
By Alberto Gonzalez
Marketing4eCommerce Editor
Sprinklr and Twitter have released a report, From AM to DM: Customer Service on Twitter in a 24/7 World , which identifies best practices shared across industries for delivering customer service on Twitter, based on an analysis of nearly 500 million tweets from 580 major brands last year.
Sprinklr’s analysis found a 15% increase in customer service queries india business email database on Twitter from March to June 2020, during the global coronavirus pandemic. More than 70% of millennials who use Twitter say they have used social media to comment on the quality of a company’s customer service . This shows that a strong customer service strategy on Twitter is increasingly important for brands across all industries.
Airlines and logistics are the fastest to respond on Twitter
The report analyzed tweets from brands across 11 different industries. The goal was to identify the brands that are best performing in customer service on Twitter.