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Why is SEO content writing important?
Without SEO, your content is less likely to rank highly on search engines. Ranking lower may hinder your ability to attract and engage with your target audience. It may also make your content — and your brand — seem less credible and authoritative.

A 2024 First Page Sage study found that the clickthrough rate for websites in position one on the SERP is 39.8%. This number drops drastically to 18.7% for websites in position two and then to 1.6% for websites in position 10. When you get to page two of Google, that number sinks even lower.
The Simple Website Personalization That Increased Conversions by 560%
Download Now: Free Website Optimization Checklist
Pamela Vaughan
Pamela Vaughan
Updated: November 12, 2024

Published: November 08, 2024

As someone who does conversion rate optimization belarus phone number material (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful.

Image of Pamela Vaughan on a black and red background
Sure, I’m a self-proclaimed CRO geek, but if you were able to increase the conversion rate on a web page by 560%, I bet you’d be geeking out, too.


Personalization as an Optimization Tool
As a member of HubSpot’s web strategy team, I’ve been optimizing the core website pages on HubSpot.com for the last eight years.

Prior to that, I spent many years optimizing this very blog.