We will start the day with a very interesting and introductory presentation on the topic of attribution: the technologies you absolutely must know. Who will give it? Alex Masip , Head of Data at Labelium Spain.
The first of the round tables of the day. We will have personalities such as Sora Sans, CEO of Bulevip; David Eguizábal , co-founder and head of operations at Idoneo; and Carlo Farucci , Head of Marketing honduras business email database and Digital Fundraising at Educo ONG . We will talk about the effort to overcome the last click model, what changes it represents in the marketing approach to acquisition or loyalty, as well as tools and models that they have tested.
The first of the more practical sessions. It will be a practical introduction to what the latest version of Google Analytics 4 offers in conversion attribution for online businesses, as well as advantages, limitations and future challenges. All of this by Pablo Moratinos , Web Analytics Specialist at 3ymedia, who has already been on our podcast to give us some initial insights on the subject.