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It's 2024, and AI has gone mainstream. There's no denying its potential to transform a variety of industries, and marketing is no exception. It can help companies create more, scale faster, and build more personalized experiences.

But to pull it off, marketers must stay agile as they embrace and innovate with AI.Consumers Care About Brand Values: How To Communicate Them in a Way That Wins
Sonia Thompson
Sonia Thompson
Updated: December 06, 2024

Published: November 27, 2024

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

sonia thompson on how to communicate brand values
As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values.

Many of them want to win over a bigger and more diverse united states of america phone number material customer base, but I have to make it clear that those efforts won’t be successful or sustainable if they don’t practice what they preach since brand values are now an important part of consumers' purchase decision strategy.
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In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. I’ve even found that I use my credit card as a form of activism and intentionally buy from brands whose values are ones I believe in and want to reward.