Here’s a quick stat for you:

[sakibkhan22197]

For desktop devices: your subject lines will only display around 60-70 characters.
For mobile devices: the character count is even more reduced, with many showing only 25-30 characters of a subject line.
What Makes Subject Lines an Important Element in Cold Emailing?
In the vast worlds of sales outreach and cold emailing, subject lines play a pivotal role in a company’s success. This is simply because they are often the deciding factor on whether your email gets opened and read or is totally ignored.


47% of email recipients open an email based on the subject line alone.

If that number should tell you one thing, it’s that subject lines can make or break your cold outreach efforts. Email marketers know that a poorly crafted subject line will prevent any meticulously written email from seeing the light of day.

A great subject line for cold emails will:

Cold Email Subject Line
Open the Door to Flawless Communication
The subject line sets the stage for what to expect and what’s to come next. If it resonates with the reader, it will spark curiosity and encourage them to open the email. This opens the door to further communication, allowing you to build a solid, trust-based connection right off the bat.

Enhance Your Brand’s Image
Your subject line is more than just a prompt for your prospects canada cell phone number database to open an email. It’s a representation of your brand and what you stand for. A well-crafted, professional subject line gives recipients a positive initial impression of your company’s communication style and professionalism. Conversely, a misleading subject line, for example, can negatively impact any brand’s image and cause a great deal of mistrust.

Maximize Engagement Rates
The role of a subject line doesn’t end with getting the email opened. It actually initiates a chain reaction, extending its influence to contribute to the overall success of your campaign. By setting the right tone and expectation, compelling subject lines will also boost click-through rates and responses.

What Makes a Good Cold Email Subject Line?
Crafting compelling cold email subject lines is a delicate balancing act. They must spark curiosity and establish relevance, all within just a few carefully chosen words. They should also be easily personalizable to capture more attention and foster a sense of connection, while being direct enough to clearly convey your intent.

Here are four tips to help you create high-converting B2B cold emailing subject lines:

Be Brief and Direct
The best cold email subject lines get straight to the point. They clearly state the email’s purpose, thus respecting the recipient’s time. Vague or misleading subject lines may, in fact, lead to high initial open rates. However, prospective buyers will make sure not to reply and will likely ignore your outreach attempts in the future.