So, depending on your needs, it might be enough for you to stick with your ESP's basic features. But if you really want to understand and fine-tune your email deliverability, here are the best email deliverability testing tools to help you do that. Best Tools for Email Deliverability: A Quick Snapshot of Features Offered Inbox placement Spam checker Authenti- cation checker Reputation monitoring Email validation Engage- A quick explanation of each of these email deliverability features Inbox Placement: This feature checks if your emails are landing in the main inbox, spam folder, secondary folders like Promotions, or if they go missing, helping you understand where your emails are actually being delivered.
Do keep in mind that emails sent via jordan telemarketing list these tools are essentially cold emails, as they never generate any interactions. Your real deliverability rate will likely be higher than what these email deliverability testing tools indicate. Spam Checker: A spam checker analyzes your email content and structure to identify elements that might trigger spam filters, such as spammy words or poorly formatted HTML, helping you improve your emails so they don’t end up in the spam folder.
Authentication Checker: to check that your emails have proper authentication (like DKIM, SPF, and ), which verifies your email is legitimate and not forged, increasing the likelihood it will be delivered successfully. Reputation Monitoring (e.g. IPs): This email deliverability testing tool monitors the reputation of your sending IP addresses (regardless of whether they’re shared or dedicated) as well as your domain, checking for blacklists or negative scores that might harm your email deliverability and suggesting ways to improve your sender reputation.
Some email deliverability tools offer this feature
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