Armed with the necessary knowledge, they can adapt the writing style, voice, and tone to match the brand and target audience. This will also ensure the right format of content delivery according to the information channel they use.
Blog posts alone don’t do the trick. The B2B users in 2022 want diversification. At least 75% of the B2B respondents in the Demand Gen Survey indicated their willingness to share company and personal information in return for access to a white paper. Since you want qualified leads, having an incentive like a white paper is useful for building your leads database.
At the same time, case studies, eBooks, podcasts, graphs, videos, infographics, press releases, and social media posts drive traffic and interest. The ability to create content in a range of formats is essential to meet the information demands of users in 2022.
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As a business owner, it’s easy to fall into the trap of speaking to a crowd. The problem is that you cannot keep the user’s attention if you speak to the masses.