Stay on top of current trends.

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Running a newsletter is a lot of work.
Like, a lot of work: An incredible 73.46% respondents said that running a profitable newsletter can easily become a full-time job.

Be sure you do the calculus in your marketing strategy so you don’t put more resources into a newsletter than you can reasonably get out of it.

Paid subscriptions are the top source of newsletter revenue.
We asked respondents to identify the top three money-making tactics, and 26% said paid subscribers, 20% said freemium, and 13% said that ads and sponsorships were their top revenue source.

Graph entitled “Top 3 Revenue-Generation Tactics for Email Newsletter Creators.” 26% say that paid subscribers earn them the most revenue; 20% say freemium subscribers (subscribers who buy products, services, or memberships); and 13% say ads/sponsorships (a mix of fixed rates for ad/sponsored content slots plus commissions for high performance).

Nearly 62% of respondents said that newsletters that don’t integrate video, audio, or interactive elements will fall behind in less than three years.

Readers want to hear from people — not brands. If you’re czech republic phone number material writing on behalf of a brand, keep Haberman’s advice in mind about hiring creative writers or getting into a reader-focused mindset.

Narrow your target audience.
Your newsletter can’t be all things to all people, and you’ll be better positioned if you embrace that.

Over 51% of respondents said that the broader your target audience, the lower your ROI. Look for a niche that only you can fill, and you’ll be able to get more value out of fewer subscribers.