Along with the new features we have already mentioned, Spotify has launched a new advertising solution for podcasts, called Spotify Audience Network . This network would be an innovative advertising marketplace, developed based on the advertising inventories of Megaphone , a podcast advertising company recently acquired by the company.
It is also presented as a new way to implement audio advertising within content and generate income with podcasts, outside of traditional forms. This feature is expected to be enabled for creators through Anchor from May 1st.
Spotify and Facebook
Finally, we see that the podcast market has not been the ecuador business email database streaming platform's only focus in recent times. This Monday, the integration of a new Spotify audio player into the famous social network was announced, which will allow premium users to listen to their music or podcast episodes in full without leaving the social network.
For free users, playback will be random and with ads. In addition, with this integration to the Facebook app, users will also be able to play songs in posts by certain verified artists. This feature is already available in countries such as Argentina, Ecuador, the United States and Mexico, with a promise of expansion in the following months.