By Alberto Gonzalez
Marketing4eCommerce Editor
?Have you ever wondered which are the most mature brands at the moment? What is the situation of Spanish brands in relation to their competitors from other countries? Or what are the best ecommerce practices for a successful year?
Lengow and Retail4Brands present the results of the study “ Retail Index Spain 2021”, in which you can discover a ranking that measures the performance of more than 100 brands in the marketplaces and their direct sales strategy to the consumer.
What is the Retail Index Spain?
The Retail Index Spain is a scientific and objective analysis dominican republic business email database that measures the level of maturity of brands in the marketplaces and their D2C strategy. This study analyzes 5 criteria such as: power, distribution, experience, marketing and direct to consumer. In addition, they offer a final score, out of 10, to each of the brands that participate in the study.
Retail Index Spain 2021
Contents of this maturity analysis
To prepare this report, 10 categories were selected, with different levels of maturity . Firstly, sectors with high maturity were selected, such as electronics (PC, audio or telephony). In addition, it includes product categories that are sold in large stores, such as small household appliances or DIY.