Learn more about Recommerce for small businesses and its benefits!

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Have you heard of Recommerce? This is a trend, especially in the fashion sector, with a prospect of generating US$ 64 billion by 2024.

Big brands have adopted this strategy to diversify their audience and increase sales. But small businesses can also take advantage of the momentum and reap the benefits of this trend.

In today’s post, we’ll explain the concept of Recommerce and show you its main benefits. We’ll also provide some tips for you to adopt this strategy in your company. Come read on!

Three key takeaways from today
Recommerce is the process of selling used products. Companies using this model have gained market share in recent years, especially when it comes to fashion, as is the case with the Brazilian company Enjoei. Competitive prices are the first benefit on the list. With Recommerce, customers have access to quality products at lower prices, and can buy items that would otherwise cost much more than they could afford. This way, companies can attract a wider audience and sell more.
The second benefit is the variety of products that Recommerce norway mobile phone number allows you to sell. This allows you to diversify your product portfolio and reach more people with your offers. This also helps you understand consumer preferences and invest more in these items. The third benefit is reselling exclusive products or products that only have a few units, because consumers are more eager to buy them.
The first tip for a successful Recommerce business is to choose the ideal platform. There are several options, such as Mercado Livre, OLX and Enjoei (ideal for fashion items) or your own website. The second tip is to take care when advertising your products. Take good photos that reflect what the product actually is, and use attractive descriptions that take into account the language used by your target audience. The third tip on the list is to use Instagram to promote your products and increase the visibility of resale items. In addition to dynamic customer service, this social network has specific features for sales.
What is Recommerce?
Recommerce, also known as re-commerce and resale, is the process of selling second-hand items. Businesses in this model have grown and gained space in the market, especially when we think about the fashion industry.

The Californian company Nasty Gal and the Brazilian company Enjoei are two successful examples of this model. Through their platforms, it is possible to advertise, buy and sell used and varied products, such as bags, shoes, clothes and accessories.

Big brands like Farfetch, FARM, Levi's and H&M have already adopted this practice. But what are the benefits that Recommerce can bring to small businesses? That's what we'll see next. Check it out!

Benefits of Recommerce
Take a look at this list of 3 benefits of Recommerce!

Competitive prices
Consumers are looking for new consumption alternatives that are more sustainable and offer quality products at lower prices.

Recommerce fits perfectly into these demands, which motivate people to buy resale items.

This strategy works with competitive pricing, as more expensive items can be sold at a lower price, allowing customers to have access to products that might not be affordable in other contexts. This allows companies to attract more customers and increase their sales.

Variety of products
By being present in Recommerce environments, you can offer a wide range of products to customers, diversifying your audience.

This also helps to identify the main consumer demands so that you can focus your strategies on the customers' preferred products.

Exclusivity
You can work with the resale of exclusive products or products that have few units. Make it clear to customers that the number of pieces is limited, because this creates urgency in the consumer and encourages purchases.

And how can small businesses achieve good results with Recommerce? That’s what we’re going to see now!

Tips for rocking Recommerce!
Come see 3 tips for putting Recommerce strategies into practice in your business!

Choose the ideal platform
There are several recommerce platforms for you to choose from and start selling, such as Mercado Livre, Ebay, Shopee and OLX. For fashion businesses, Enjoei is a great option and has even won over famous influencers, who have started selling their pieces through this channel.

Another option is to create your own online store and start selling second-hand items through it. You can even create a special space for this if you also sell other types of products on your website.

Put some effort into your ads
If you are present on a Recommerce platform, you need to stand out. There are many resellers in these virtual spaces, so you should invest in attractive ads to attract the public's attention.

Take care with your words and photos. Some information that cannot be left out of your product descriptions is:

available sizes (give the customer some indication so they have a reference, as clothing and footwear sizes can vary greatly from one brand to another)
available colors (the colors shown in the website photo must correspond to what the customer will see when receiving the product)
language adapted to your target audience (if they use slang or some specific expressions, you should use them to approach customers and stand out among them)
Use Instagram
Social media , especially Instagram , increases the visibility of your business, acting as a virtual showcase for your products. On Instagram, customer service is more dynamic and customers can ask questions via direct message.

Furthermore, this social network has a feature entirely focused on shopping, which you can use to promote your resale products.

On Instagram, customers can also interact with posts and show interest in your products, which makes items more popular, creating urgency in other consumers.