New look, same mission However, while it's a valuable addition, WriterAccess still doesn't look and feel like part of the Rock Content family. Therefore, we are making some beneficial changes to the WriterAccess website and platform in early 2023, starting with a new logo and new brand identity. The new-look WriterAccess logo is more consistent with our Rock Content brand identity and other products we offer to customers around the world.
The new logo changes the main color from green to blue rcs data and adopts our brand’s default typography. When communicating this change, we were careful to ensure the brand was recognized by both Rock Content and the existing WriterAccess audience. Starting with the logo, we want everyone to know that exciting things are happening, and there's more great things to come in 2023 and beyond. Looking Ahead Ultimately, our goal is to launch an all-in-one solution called Content Cloud to enable scalability and success in content marketing.
It gives them the best tools for all of our signature products and what we call our “all-star team” to solve multiple marketing challenges. Content Cloud is the perfect resource to ensure content is created, managed, and distributed easily and efficiently. With WriterAccess, an AI-powered marketplace, you can create high-quality content with the help of a global community of vetted freelancers. Then, you can use Studio, our marketing resource management platform, to collaborate across your team or agency and ensure all projects are executed efficiently, on time and on budget.