The use of low cost SMS is often criticized by many telecom players. However, they bring many advantages over Premium SMS. Here is a quick analysis that will list the main differences and then the main common points between low cost and Premium. The main differences between low cost SMS and premium SMS These two categories of SMS allow you to send bulk SMS messages . However, there are some differences between these two ranges of SMS: A controlled cost: low-cost SMS allows you to send marketing SMS campaigns for half the price of Premium SMS.
It therefore allows you to make very significant savings, especially if the volumes sent are substantial. Identification on a mobile number: low-cost SMS does not allow the sender name to be personalized, unlike premium SMS. It displays cayman islands phone number data a 10-digit number (example: 06 00 XX XX XX) A different sending time: Unlike Premium SMS where sending is done instantly at the chosen sending time. Low cost SMS sometimes has a longer sending time depending on the number of SMS sent. Character limit : Low cost SMS does not allow you to send messages longer than 160 characters.
Conversely, Premium SMS has a limit of 800 characters and allows you to send long SMS messages. Common points Here is now the list of common points between Premium and low cost. Scheduling of sendings: Sendings can be scheduled on both types of SMS. They can be sent at the date/time/minute of your choice. Stop Management: SMS stop is a legal requirement for all SMS marketing campaigns. The stop allows recipients to unsubscribe if they wish. Content Personalization : Personalizing the content of your message is an asset in an SMS campaign.
Personalizing your messages is done by integrating variables into your SMS (example: #FirstName). These variables work like a classic mail merge and allow you to send a message that will be perceived as unique by each of your recipients. Rich SMS integration: Integrating a link to a web page is identical in integration and tracking. In summary, low cost SMS is a very interesting product if you need to send promotional campaigns in the case where the reception of an SMS does not require immediate reception. In addition, if the volumes sent are large, the savings made will be even more interesting.