I have listed the three most important lessons that Hubspot and Marketo taught me.
1. Publish, publish, publish!
Kieran Flanagan , marketing director at HubSpot, made a particularly strong impression. And not just because of his sometimes unfollowable waterfall of words at light speed. His knowledge of content and his specialization in inbound marketing inspired me. For example, I learned that – according to his philosophy – 60% of the sales process takes place before a lead comes in. This obviously varies greatly per organization, but still. A figure that makes you, as a marketer, realize that the appeal of strong content is invaluable.
In addition to quality, timing is crucial. It's all about the right content at the right time russia mobile phone number list For that reason, HubSpot ensures that employees are on top of all important developments in online marketing 24 hours a day.
, one team works through the night to investigate the impact, another team prepares this knowledge for publication and a third team edits and publishes the article. Even when the news breaks on Sunday evening at 7:00 PM. This way, they are always the first with a background article that plays on the latest and most important news. The result: extremely relevant content that generates enormous exposure.