In a world where communication has become essential, it is important to favor responsible communication channels, both effective and sustainable. Although new technologies have given rise to many communication platforms. SMS remains a channel of choice for fast, reliable and environmentally friendly exchanges. In this article, we will see the reasons why SMS is a responsible communication channel . 1- What is digital pollution? Digital pollution has become a major issue in our digital age. According to a study conducted by the French Environment and Energy Management Agency, information and communication technologies are responsible for 2% of global greenhouse gas emissions , as much as civil aviation. In addition, storing and transferring data on servers consumes a lot of energy.
Every day, 288 billion are sent worldwide and 80% of them are never opened . 2-Instant messaging applications A tweet is estimated to have a footprint of 0.2g of CO2 , while sending a message via an instant messaging application colombia phone number data is estimated to be only slightly less polluting than sending an email. There is no precise data. However, these data streams use the Internet, just like emails. As a result, their carbon footprint is estimated to be close to it. 3-The SMS Sending an SMS is by far the most responsible alternative because each SMS generates only 0.014g of CO2 . Other analyses even estimate that an SMS emits 0.00215g of CO2.
Indeed, SMS use less energy and emit less CO2 than emails because they are transported by telephone technology and not by the web. The data is not processed and does not consume energy in the same way. 4-Phone call The carbon footprint of a one-minute phone call on a mobile phone is slightly higher than that of sending a text message. However, a 2012 study by the University of New South Wales estimated that a 5-hour video meeting produced 4kg and 215kg of CO2.
3- Reason to use responsible SMS In addition to the fact that sending marketing SMS offers a 95% reading rate . Choosing this lever to communicate, whether internally with your employees or via SMS marketing campaigns to your prospects and customers. It is engaging in more responsible communication. You want to initiate more responsible communication, here are: 6 good reasons to use SMS! 1) An SMS channel strongly recommended by ADEME The ecological transition agency recommends SMS to overcome the “all paper” logic 2) A virtuous and easy to implement action Start with concrete actions that are quick to launch.