This process typically involves coming up with topic ideas that have the potential to evolve into concepts and also conversations that reverberates across a specific industry.
3. Generate Leads
The information contained in a white paper typically has lead generation value long after it’s been published.
According to 2021/2022 numbers reported by FinancesOnline, 61% of B2B transactions begin online. Subsequently, almost 70% of a buyer’s journey is complete before the buyer contacts a company’s sales team. It’s no wonder that quality lead generation is the top priority for 79% of today’s online marketers.
White papers work incredibly well for lead generation. These documents don’t simply sell services or products. Instead, they inform and educate potential customers. This approach list of south sudan consumer email helps to build trust and ultimately leads prospective buyers towards a decision.
Your business can also use white papers as incentives to get valuable information for future marketing. By asking readers to provide information before downloading the document, you can collect data for future marketing (remember to ask them to opt in).
4.
Marketers often use the content contained in white papers for blog posts, social posts, eBooks, podcasts, and also presentations.