The new feature allows followers to support their favorite YouTubers by purchasing these Super Thanks. These will have 4 different prices: $ 2 or €1.70, $ 5 or €4.24, $ 10 or €8.48 and finally $ 20 or €16.95 . In this way, every time a follower makes a purchase of one of these thanks, a GIF will appear and a featured comment will also be automatically generated. Comments, which the creators will be able to comment on later, generating a deeper interaction between the two parties.
YouTube has been working on the option of a new monetization format for some time, as it was losing ground in this area to other social networks. Such is the case of Twitch, a platform that has managed to attract a good part of the YouTube gamer community.
This new feature first emerged as a test of an initiative for belize business email database fans to show their support for YouTubers through applause. And thanks to the comments of the participants in this experiment, it ended up becoming what has been made public today. However, Super Thanks is still in a testing period, although it has been deployed to a larger number of users, and it remains in the development process to provide better support to creators. At the moment it is only available to creators and users in 68 countries (including Spain), and for both mobile devices and computers.
According to Neal Mohan, YouTube's Product Director, in his press release , this tool is presented as a very practical and effective means of monetization. That said, he stated that Nicholas Ashbaugh , who participated in the beta tests of the tool, managed to generate a greater flow of income thanks to it. To such an extent that income through Super Thanks became 15% of the total earnings of this content creator.