Optimisation unfortunately should not to be taken lightly

[Jahangir147]

Summary. Herein lies the key. If you’re optimising for conversion, then you need to fully understand the impact of your testing. If you don’t you’re flying blind. What looks like a good result from a conversion standpoint, may in fact be the worst performing result you could have imagined, because you didn’t segment your results, or you didn’t apply all of your other analytic metrics to the results, such as AOV, or Revenue, or Leads etc.

Optimisation unfortunately should not to be taken lightly. There are many factors involved in understanding whether something was successful or not – you cannot just take a conversion lift at face value. You might have impacted something else…or you might have seen a massive lift in something else, in which case, you’re a total hero when you report it up the chain.

If you haven’t bought into a paid tool and you’re just getting your feet trinidad and tobago email list 254,492 contact leads wet with testing, there’s probably nothing wrong with getting to grips with some of the concepts using Google Website Optimizer. But, in doing so, you also need to understand it’s limitations and the limitations it will inherently place on your testing and results.

However, if you’re really serious about using optimisation as part of your overall digital strategy, and understand that in today’s day and age, digital optimisation and behavioural targeting is a fact of life, then you should be investing in paid tools, which have the full capability to support your needs.

Of course, more important than the tools are the brains behind your optimisation program. 90%.
T&T takes a different approach, of which there are two flavours. One is a landing page redirect, where you can test complete pages. The other is a Landing Page Campaign. The big difference here is that with a landing page campaign, the visitor is not locked into a single offer displayed – they can experience different offers as their profile changes (see profiles below). A visitor might see different content during the day than at night because of trends (shopping from work or home). They might see different offers based on the affiliate they came in from, or from the type of search they conducted. These are typically used for things like Landing Page Optimization using keyword reinforcement. With GWO you need multiple pages created to achieve this. T&T, 1 page, 1 campaign.