Benefits of Geolocation for Businesses

[nrumohammad0]

Relevance, distance and prominence are the three criteria that Google uses to rank the results. Google My Business optimization gives more and more information to search engines so that they decide to show you in the first positions if the user's search matches your profile, so it is essential to address it to gain visibility.

iBeacon
One of the geolocation techniques is iBeacon . This is an Apple technology list of ireland consumer email that allows us to send content to the user in real time about something concrete, through apps. For example, a customer enters a store that he does not know and looks for the music section. The iBeacon application will send a map of the store so that the customer can consult it and find the section he is looking for.



The application is based on a technology capable of transmitting data over short distances . The signals are transmitted by one or more “beacons”, positioned in specific places.

The possibilities of this technology are endless. Let's look at an example: in the US, a large part of pedestrian accidents and deaths are due to the use of headphones on the street, which puts pedestrians in danger without them realizing it. An application with beacon technology has been created that would be installed at pedestrian crossings. When people listening to music with headphones are about to cross, it would automatically reduce the volume of the music until they reach the other side of the sidewalk. A small gesture to make them aware of the sound of the street. It's just one of the many ways in which geolocation helps today.


Using geotargeting to strengthen the branding of our business, increase visibility and improve relationships with our customers is a great thing. Geolocation improves the user experience, as it personalizes the content and adapts it to the language of the recipient (many international newspapers show different news depending on the country from which they are visiting, for example).
This personalization ensures greater interaction with the content and, in addition, the adaptation of advertising with Display campaigns guarantees better performance of the actions. It is also useful for preventing fraud: a credit card payment from an unusual location alerts us to check the authenticity of the transaction. Companies that have not yet updated their information in Google My Business or have not designed a local SEO strategy according to best practices, have some work to do. The good news is that the growth potential is also huge, so... let's get to work!