Typography . Fonts to be used in all materials produced must be specified.

[nrumohammad0]

Logo . The logo is the fastest way to identify your brand, in addition to the products. In the brand guidelines its uses will then be defined (correct or not, dimensions, spaces, etc.).


Colors . Colors are one of the aspects that facilitate brand identification. Choose primary and secondary colors that allow for contrasts.

Symbols . Icons help us convey complex information in a visual yet list of iraq consumer email simple way. If you design a series of symbols that illustrate brand attributes, for example, you can use them to better communicate with your audience.

Images . Users retain visual information more intensely, especially over text. Find images that evoke your mission and values.

Tone . The tone of voice we use is very important. In terms of content, everything we publish and what we spread must be consistent. Choose your brand style: more informal, more serious, more informative or is your goal to sell directly? The use of language is fundamental, take care of it and create style guides for each format.

Tips for successful branding
Know your audience
Branding is primarily about people. Why? Because we need reasons to buy and use products; we like to feel part of something bigger. You need to understand your target audience , this will help you create a much more human relationship between your audience and your brand. Find out how your audience communicates internally and externally, so you have a clear direction in your verbal tone and identity.

Be unique and singular
Brands matter . They add value to the world and have a huge economic and social influence. Branding is content: the ability to convey this content to the consumer is crucial to the success of your message. Identify what sets you apart from your competitors and focus on that. This will help you create a competitive advantage. It is also important to create quality content with a defined tone of voice based on your value proposition; this will ensure consistency over time. Rely on a custom web design that reflects what you have worked on.

tips for a successful brand