Hernández also stressed the need to have good recommendations to be taken into account by users. Using audiovisual formats on the appropriate platforms is an essential strategy if you want to sell well, even in rural areas.
Along the same lines, Prestashop country manager Jorge González emphasized that true equality of opportunity lies in people being able to boost their business from rural areas, generating opportunities through technology and, above all, eCommerce. “ Online commerce does not kill physical commerce , on the contrary, an online store as a complementary channel gives a lot of power to sales and to the release of stock in a physical store,” he concluded.
Finally, Ernesto Bravo, CEO of Familiados , highlighted the importance of connecting vulnerable populations with their caregivers: “ In rural areas, the population tends to be very old. Our goal is for our seniors estonia business email database to be able to access technology to find caregivers who can help them improve their lives and meet their needs. If there is one thing that technology does well, it is connecting people .”
StartUp OLÉ has become one of the largest platforms for startups, as it brings together more than 400 speakers in 60 round tables and has the presence of more than 44 nationalities . This seventh edition has been held in a mixed format, online and in person (at the Fonseca School in Salamanca). Although access was restricted to professionals only, the general public was able to access all the content through the online broadcast.
The round table on “Revitalizing Rural Areas by Encouraging Trade with Technology” was moderated by journalist Esther Molina and attended by Raúl García Serapio, founder and CEO of Neuromobile, Jorge González, country manager of Prestashop in Spain, Ernesto Bravo, founder and CEO of Familiados, Alberto Hernández, partnership territory manager South Europe & LATAM Skeepers.