Finally, you will need to briefly list the next steps to follow.

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4. SEO/SEM
If the campaign includes SEO / SEM actions , we recommend that you include the results obtained in the final report. Keeping in mind the objectives, explain how the different channels influenced the results obtained.

5. Paid Campaign Traffic (PPC)
Similarly, if we run PPC campaigns (Google Ads, Facebook Ads, and so on), we should list of iceland consumer email include the results we have achieved in terms of objectives, include the main KPIs (key performance indicators), and put the rest in an appendix or a specific report linked to this.

6. Conclusions
Make a brief evaluation of the campaign , taking into account the objectives to be achieved. Use a bulleted list to highlight the 3 or 4 essential aspects. This conclusion must be a summary complete enough for the client to understand it independently by highlighting the most important points of the document.

7. Recommendations
In the same way you wrote the conclusions, write 4 or 5 recommendations based on the results obtained from the paid campaign. For example, they can be lessons to take into account for future actions.

8. Next steps

These are general recommendations for developing a digital marketing report after launching a campaign or marketing action. However, it is essential to adapt this model to the needs of the client or those of the marketing action you are carrying out. The most important thing is that the report is useful and, with this goal in mind, there are multiple ways to do it.

This is a proposed structure for a marketing report , but there is no single way to present the data. You are free in your presentation, as long as you respect the main requirement: prioritize the information and present it in a clear and understandable way for a non-specialist audience . Translate the numbers into attractive graphs that convince your client of the success of your campaigns.

Remember that the most important thing is to always take the pre-established objectives as a reference, going into detail and using a visual format that guarantees the customer to resolve their biggest doubt at a glance: how did the campaign go?