Use your CRM and other customer account tools

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: What steps does the prospect take when purchasing a product or service? Is it senior managers, C-suite executives, or someone else that you need to connect with? Pain points: What are the key problems the business faces? Does your product solve them? Business goals: What are the short-term and long-term goals of the company? Tech stack: What existing tools does the organization use? What are their attached strengths and weaknesses? Differentiation tactics: What content is this prospect looking for? Potential usa telegram phone number list challenges: Are there any obstacles to this prospect being ready to buy? Do they have a limited budget or cybersecurity issues? How do you use an ICP to grow your business? Once you’ve created your ICP, you need to turn theory into action.


to compare your current customers to your new ICP. Do things match up well, or are you spending too much time on low-yield clients? No worries if that’s the case—now’s the time to fix it. Let’s start with your sales pipeline. Consult industry databases and market research to hunt for prospective clients that fit your ICP. Leadfeeder provides website visitor tracking that you can use to easily find warm leads.