KPI stands for Key Performance Indicator – that is, they are the key indicators of the business. By monitoring these indicators, you have more visibility into what is good and what can be improved in your sales.
KPIs are the starting point for any changes in marketing and sales strategies. By tracking these numbers, managers have more clarity about the necessary changes along the way, which will help the business grow.
Ultimately, the analysis represents the company's norway phone number resource financial health , reflecting good sales and operational performance. This data must be monitored and recorded in order to build a history capable of representing changes in each performance indicator.
Which online sales KPIs to track?
The online sales market has grown exponentially. This means that, in a highly competitive scenario , having visibility into the store's performance is essential for the sustainable maintenance of the business .
With online sales KPIs, you can measure the success of digital marketing actions , have a better basis for decision-making, optimize costs, avoid wasting time and effort , have a more directional focus on strategic planning and, of course, build a more competitive store.
Check out the main online sales KPIs to monitor in your business!
Traffic
Traffic represents the volume of views obtained on your online business pages . In other words, how many people accessed a product to view photos, prices, purchase conditions, among other details.
It is important that your store has pages optimized to attract the highest possible volume of traffic . The moment a potential customer accesses your page, your challenge becomes to convert them into a buyer. This is where the importance of having good photos , persuasive text and attractive purchase conditions comes into play.