By Carolina Muñiz
Content Creator at Marketing4eCommerce
TOmadeo Lladós, better known as Llados Fitness on the internet, has announced his retirement from the influencer world because he feels that he “has no purpose.” But, before doing so, he has criticized all those who want to take advantage of Black Friday to spend less and Worten , who contacted him to do an advertising campaign for this important date.
What is happening with Worten and Llados Fitness
A few days ago, the influencer released a video giving his opinion on Black Friday and the people who tried to get their hands on the discounts during these days. All this after Worten, the chain dedicated to colombia number data the sale of household appliances and electronics, asked him for a collaboration for the day of offers. In the description of the video , Llados wrote: « If you wanted my Worten image, this is it. Use it if you want . »
And from Worten, this is what they did:
X's post with the video has reached 1.6 million views , 3 thousand reposts and more than 15 thousand likes on the platform and many praises from users. Certainly, an original and striking way to promote your Black Friday offers and thus reach a wider audience.
The agencies involved in this strategy were MeMe and PS21 , advertising agencies of Jungle , an ecosystem of independent creative companies. These companies have also worked with brands such as KFC, Doritos or Finetwork .