As much as it is said that more than one social network has been inspired by TikTok to create new features and try to attract its success, the truth is that TikTok itself has sinned of the same on more than one occasion.
In March 2022 , the Chinese social network announced the launch of TikTok Stories , which work in a similar way to Instagram stories. Stories posted on TikTok can be viewed directly on users' profiles by clicking on their profile picture. They can also be liked and last for 24 hours. After that time, they automatically disappear.
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TikTok Now, the answer to overthrow BeReal
Just when it seemed that nothing could cloud TikTok's australia number data reign, an enemy to beat appeared , a simple network that threatened to monopolize all the attention of users: BeReal . In 2022, this French social network came to lead the download rankings for iOS in the US and also in Spain. TikTok could not stay still in the face of such a threat, so it applied that inspiration tactic that we talked about earlier.
In September 2022, a new TikTok Now app was launched , to the surprise of users, who were not expecting a standalone app . In terms of its mechanics, it was very similar to that of BeReal, users received a daily notification and had to upload a photo or a 10-second video, using the front and rear cameras of the mobile device.
Among the promotional actions that TikTok developed to boost the popularity of TikTok Now , the referral campaign to attract new users that it launched in November 2022 stands out. With this, new users could earn up to €7 for registering in the app and a maximum of €7 extra for each new user who used their code to join TikTok Now.
Finally, in June 2023, TikTok announced that it would be removing this app . Although the reason was not explained, it is likely that this decision was motivated by the loss of interest that users were showing towards experiences such as TikTok Now or BeReal.