Benefits of using WhatsApp API for business

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The WhatsApp Business Platform offers the benefits of the WhatsApp Business app while bypassing its limitations. Here’s how you can make the most out of it:

Create an authentic business profile to boost trust
With the WhatsApp API, you can set up a business profile with your business name, business description, website, and profile picture. Customers can see this information and know that they are talking to a business, which increases trust and leads to better sales performance. This is especially important in B2B industries.

Unify customer interactions in one collaborative space
Use the WhatsApp Business API to create a shared inbox for your sales team to send and receive messages, collaborate, follow up on customer interactions, and handover discussions.

Different WhatsApp inboxes have different features—generally speaking, you should be able to use them to do the following:

Centralize all customer conversations in a single pane of glass to improve nepal whatsapp phone number team collaboration and visibility
Manage multiple users and devices without limitations
Organize conversations with advanced filters, folders, and inbox views
Assign specific conversations to the right teams, ensuring no lead is missed
Control access with roles and permissions to maintain compliance and security
Increase efficiency with built-in shortcuts and speed up actions like tagging or starting new chats
Scale back or up depending on your changing business needs and your sales team’s size
Facilitate team collaboration
If you use the WhatsApp Business API with a shared team inbox, you are no longer limited to one user at a time, or a limited number of devices connected to your account.

You can talk to customers as a team, assign each other to different customers, leave notes, and tag conversations based on the criteria you define.

Easily reach all customers, without restriction
While the WhatsApp Business app limits you to 256 contacts (who also must have your number saved) in a broadcast list, you can use the WhatsApp API to send bulk messages to your prospects and leads.

The WhatsApp Business Platform allows sending messages to an unlimited number of contacts, enabling broad communication for sales promotions and lead nurturing. It’s crucial to make sure WhatsApp approves your message templates to start conversations, including bulk messaging.

In addition, the WA Business Platform supports advanced integrations, such as connecting with CRM systems like HubSpot and Salesforce for automated workflows that make it easier to interact and engage with customers.