For many, nothing is as annoying as trying on clothes in a fitting room: taking the garment in two different sizes, all those hangers in a small space, squeezing yourself into a garment to then neatly hang the garment back on the hanger. This can be much easier and more user-friendly. For example, with a fitting room that projects the user in a mirror, so that he or she can effortlessly try on a clothing item from the store. With one push of a button: another item, a different color or a size larger. Of course, this also applies to other products. Want to know how cosmetics brand Sephora did this?
#4 Watch from your couch
Ready for a new color on your wall or curious how a different kitchen fits in your room? Something like that is often difficult to visualize and therefore creates uncertainty. AR can be the solution for this pain point. For example, the AR app from Flexa detects the size of a wall and colors it in the desired color. This lowers the threshold for purchase (and a drop of paint too much).
The same principle applies to kitchens. Bruynzeel's AR app measures the space of the room, the kitchen is loaded in real time in an augmented version of the room and the consumer knows whether it fits under the window frame.
First, make your AR experience realistic. Light incidence in window decoration, wrinkles in a blouse or a shadow under a shoe are all important in an augmented shopping experience . But how do canada telegram data you really hit the bullseye? With engagement. Of course, you shouldn't shoot at random for that. Focus on the user. You approach an older woman in a completely different way than a young lad. Test with your target group to prevent such a mismatch.
AR must therefore engage and entertain your user. But to stimulate use, you must offer added value. Where is a sore point and can you solve this with AR? At the same time, AR must also offer added value for you as a retailer: more traffic to your website, for example, or the transfer of a specific (promotional) message. AR is perfect for the latter. The involvement is high and various senses are stimulated. This makes the message better remembered.
Are you going to rock with AR?
Augmented reality is now a reality in the world of retail. Within a few years, the number of devices and browsers that support AR will have increased enormously and consumers will be well-acquainted with this technology. Consumer expectations are increasing, as is the demand for such a unique shopping experience. So, it is time to go all out with AR. Are you ready? Do you already have augmented reality in your sights.