Let's now look at the components of the formula in detail:

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1. Earnings from social media
Profit is not going to mean the same thing for every company and will depend on the objectives it intends to achieve through the use of social media. In addition, it will not always be financial. For example, a company may be working to improve response times to user comments or modify the positioning of the brand in the minds of its audience.

Social ROI analytics on mobile devices

The steps to estimate it are two:

1.1. Setting objectives
The main thing to keep in mind when defining them is that they meet the SMART characteristics (S-Specific, M-Measurable, A-Achievable, R-Realistic and T-Timed in time)

For example:

Increase online sales by 15% in the second quarter of the year.

Get 500 people to fill out our newsletter sign-up form by the first week of June.


1.2.Define the metrics to measure the objectives
The next step is to determine the metrics oman phone data that will allow us to measure the degree of achievement of the objectives. The metrics we use will depend on the objectives previously set, so they will not always be the same.

Among the most commonly used are the following:

Reach : Number of users who have seen a post.

Traffic : Number of visitors to a web page that has a conversion objective.

Impressions : Number of times a post has been shown on users' timelines (regardless of whether it was to the same person or different people).

Engagement : Degree of interaction of users with a post (number of times they have “liked”, shared or commented on it).

Conversion rate: Number of total conversions / Number of total visits x 100. Conversion is understood as an objective that we want to achieve, for example, a purchase or filling out a form.

Cost Per Click (CPC): Total cost of the campaign / Total number of clicks on an ad x 100.

CTR : Number of clicks / Number of impressions x 100. It is an indicator of the quality of the ad content.