East Asia communicate since 2014. In the past, he has worked with gaming and tech companies to learn how to translate and design UI/UX for foreign markets, as well as teaching English, making games, and working as a narrative designer. Any company looking to expand in China must be familiar with the Chinese social media and messaging super app WeChat.
For brands or businesses looking to expand in China, WeChat Official Accounts are an important tool they should leverage. Nanjing Marketing Group has run content marketing campaigns on WeChat for over a hundred kenya whatsapp resource businesses; I manage personal official accounts as well as other social media platforms in the US and China. In this article, I’ll explain how WeChat Official Accounts work and look at ways new accounts can gain followers.
I’ll also cover how to create well-crafted, valuable articles for your readers and explain other strategies to drive traffic to your account and prevent your audience from unsubscribing. Table of Contents What is a WeChat Official Account? Creating Quality Content for Your WeChat Official Account Create educational and useful content Incorporate trends (optional) Use visuals and clear writing Keep content short Reduce posting frequency Use custom menus How to increase traffic Work with influencers Host offline events Share QR codes Paid advertising How to retain your audience Avoid posting bad content Create a WeChat group Give gifts Include customer service What is a WeChat Official Account? As I said in my previous article, the best way for a company to leverage WeChat is to set up an Official Account.