Do you want to be a micro-influencer? Create your own virtual community!

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Written by Chema Garcia
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Social networks are 100% present in our daily lives, but have you considered how to create your own virtual community? From the moment we are social media users and we have a group of people or organizations that follow us, we are establishing relationships with them based on common interests.

Taking into account the interactions and communication processes between the different users with whom we interact, we can say that we are creating everything necessary to generate a virtual community. If you want to do it professionally, keep reading and we will tell you how to evolve your current social media management .

What is a micro-influencer? Keys to creating your virtual community.
If you want to be a micro-influencer, you must have a certain number of followers, between 500 and 10,000 on your social profiles. These profiles are becoming a marketing target since they are mexico phone data usually very effective in small campaigns with a very specific audience. Their ability to specialize and be close to the user allows for certain actions that large influencers cannot provide. If you want to reach the level of micro-influencer, you will have to use the networks in a professional manner to generate your own virtual community. We will tell you how:

Correct moderation on social networks.
As a Community Manager for your social spaces, you know who to interact with and how. You pay attention to notifications from your networks to answer comments left on your posts and you also manage other notifications on a daily basis, such as alerts you have created on Google to stay up to date on topics of interest; or private messaging, such as Messenger and direct messages on Twitter or Instagram. You also create specific boards on news aggregators such as Feedly or Netvibes , so you can't miss any mention or news to stay up to date.

Use professional marketing techniques
At this point, things get a little complicated. There are so many resources from digital marketing that it is sometimes difficult to choose the right combination of them to improve social media management and create a successful virtual community. You should start by handling concepts such as Web 2.0, inbound marketing and what it means to use social media elements . The recommendation is to go little by little and not try to have a strategy that is too broad or ambitious that prevents you from meeting objectives. Try to be consistent with the size of your community. Think, for example, about search engine positioning. Don't try to use a keyword set that is too broad; 'log tail' keywords are more practical . Making the right choices at this point will make your job easier. Use digital tools for this, such as Semrush , Ubersuggest or Google Trends , and trust your intuition to know what topics interest your audience. Present them as you know how, with your own, identified style that defines you, and don't change it, be yourself.