This, in short, is yet another strategic motivation for aiming for verticalization and the niche. Being a generalist pays less and less, both in terms of business and in the SEO field . Do you have a blog or web project? Try asking yourself these questions: Am I addressing a specific target? Does my editorial plan focus on a series of well-defined topics? And explore them at 360 degrees? Am I valorizing the authors of the contents to make them gain credibility in the eyes of Google ? However, remember, verbatim from the guidelines, whatever your starting condition, Google tries to reward content that required more effort to be produced.
The authority and reliability of the author and the website exit phone data Let's discuss the other elements of the EEAT paradigm, authoritativeness and trustworthiness, together, because ultimately they are two sides of the same coin. Both, in fact, are intimately linked to reputation . Google itself provides us with the answer: The reputation of a website is based on the experience of users, as well as the opinion of people who are experts on the topic of the website.
If we listen to the indications that Google gives to its quality raters in the Guidelines, among the factors that contribute to testifying to the good reputation of the website are: positive customer reviews on third-party and independent sites (especially for company sites and shops); references and mentions within news articles, Wikipedia pages, quality, website-independent information articles; recommendations and mentions from industry experts; awards and recognitions. Of course, all of this also works the other way around.