Why organize competitions on social networks?

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Social networks have transformed the way brands communicate about their products and services and the way they address their prospects and customers . In addition, the latter are always demanding more attention, interactivity and immediacy . As a result, contests represent a powerful and attractive lever to encourage engagement , viralize communication at a lower cost and develop your business .

We explain why and how to effectively set up a competition on your social networks.

Build brand awareness
Contests have become essential in a web marketing strategy . Indeed, they allow you to meet a certain number of objectives : getting closer to your community , gaining visibility , promoting your products , etc.

By organizing a contest, you build loyalty among your current customers and are likely to win new ones . Contests are content that is highly appreciated and shared by subscribers . To do this, they must be offered in a studied manner, that is to say, broadcast at the time when they will have the most impact , in the approach of a qualitative broadcast. You will thus see the number of “likes” , comments and shares increase and your number of followers take off!

Indeed, organizing a contest on Facebook or Instagram develops your community, thanks to your subscribers already present on your page. Thanks to a “snowball” and amplifier effect, the visibility given by your subscribers will allow you to attract new visitors who will in turn subscribe to your page.

It is also an opportunity to introduce your brand , or new products or simply to mark an important event (Christmas, brand anniversary, etc.). In this way, you promote your brand and obtain new customers who will want to buy your products.

Before you start…
Like any marketing operation , a contest must be thought out from start to finis australia phone number list The objective of a contest is pretty much common to all companies: to increase its notoriety . On this side, you don't have to think too much.

The next step is to consider what type of competition to run. There are a multitude of formats :

The draw is the most classic and simple format to set up. Simply ask participants to comment on your post and draw lots among the comments.
The quiz : the principle is very simple, you just have to ask a question to which the participants will answer in a comment, from which you will draw lots (obviously checking that the answer is correct)
Creative games or photo contests where participants are invited to post a photo or image on a theme that you have selected. This can be related to your products (for example, posting a photo of their favorite item of clothing that they found on your e-commerce site). The photo that receives the most likes or the one you have selected will win the game.
Then ask yourself the question of the type of gain . The most judicious thing is to offer a gift that makes sense in relation to your business, in order to satisfy your target and allow those who discover you through the competition to immediately understand what you offer. For example, you can offer a product that you sell or a voucher to spend on your online store.

Finally, post your contest at the right time, i.e. when your community is connected. To do this, Facebook and Instagram allow you to see your statistics : the days and times when your subscribers are most active and therefore likely to see your publication.

Also determine the duration of the competition : a duration of between 7 and 10 days is ideal since it includes a weekend , where people will be able to play more.

Respect certain rules.
Set simple but effective rules of the game. Most of the time, contests consist of the person subscribing to your page, liking the game post, commenting and sharing on their feed or in a story for a better chance of winning. However, be careful! You can't do whatever you want on Facebook and Instagram, especially when it comes to marketing operations . Thus, it is forbidden to ask participants to identify (tag) a friend and share the link on their own feed.