They are mainly divided into two categories. One is the potential population, that is, the group that has not completed their first purchase. Without experiencing the functions of your product, they have a negative impression of the brand, and it will be difficult for them to become your purchasing group. The second group of people are those who have already purchased. If your product is very durable, the brand black and red may not have a big impact (but it is still a minus point after all). If your product itself is not very differentiated and the conversion cost is not high, then it will become a big minus point.
Brands can make fun of themselves in a positive way, but they should not be ridiculed by others in a negative way. Don't touch on some points, otherwise you may need a hundred words to make up for one wrong sentence, and a hundred things to make up for one wrong thing. Only brands that truly pursue long-term development will truly understand iran whatsapp number data the importance of “ treating their reputation . ” We have seen that some brands may have experienced negative experiences, but they are still selling well. This is because the foundation and stage of each brand are different. Some brands have a relatively high tolerance rate because they have accumulated more positive brand assets in the past. For brands without a solid foundation, a bad brand reputation may even become a disaster, or lower the ceiling from the beginning.
Only companies that adhere to long-termism and have built a certain brand power will truly understand the importance of building word-of-mouth. Some companies may enter the whirlpool of public opinion due to a certain scandal, but it is difficult for them to enter the user's decision-making range. Some brands take risks, but they will eventually hit the reef. 1. Brand Equity Dimension David Aaker divides brand equity into three aspects: brand awareness, brand association and brand loyalty. The aspects related to brand black and red are mainly brand association and brand loyalty. Brand awareness means being known by customers .