Use Active Words Where You Can

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Choose the Right Words
The first step in boosting your open rates is to choose the right words for your email subject lines.

What does this mean?

To really gain attention from your audience, selecting words that are direct and offer immediate information is important.

That means using enticing words like sale and special offer to get to the point.

After all, most people are looking for some sort of discount when they’re searching for holiday deals.

You can also use terms like markdown or closeout to really convey that there are deep savings to be had when making a purchase with your brand.

While this alone won’t be enough to capture the attention of your audience and help increase Black Friday sales, it is a great start.

#2. Build Urgency
It is also very important to build urgency with your email subject line for Black Friday.

Ultimately, these sales are meant to only last a few hours or through the weekend.

However, this doesn’t mean you have to tell them to act fast or that they’ll miss out.

The terms Black Friday and Cyber Monday lead themselves to naturally create a sense of urgency — these days only come once a year, right?

Towards the end of your sales time period, you can also send out a last-chance email that lets your list know that this really is the final opportunity they have to save on a purchase.

#3. Use Exclusivity as a Draw
The fear of missing out (FOMO) is real when it comes to Black Friday and Cyber Monday shopping.

Using exclusivity as a draw is a great way to catch the attention of your existing customers.

There are several ways you can do this. You could start by using a VIP message a couple of days before Black Friday to explain that the offer is only available to a select few people.

(They don’t need to know that everyone on your list is getting the same offer.)

Then you could follow up with other Black Friday email subject lines that create further urgency, such as a suggestion that deals won’t last long or that there is a limited supply.

#4. Add an Actual Price or Discount Percentage
Another way to catch the attention of holiday shoppers is to add an actual price or discount percentage to your Black Friday email subject lines.

People like to see numbers, so it doesn’t matter what you put here as long as it matches a specific discount you’re offering.

For example, something like $50 off or 40% would be enough to at least spur most shoppers into taking a look at what you have available.

Of course, if you’re only offering a small discount or something that doesn’t have a set value (like free shipping) then you might want to skip this tactic.

However, if you’re going deep with those sale offers, this is an excellent way to increase interest.

#5. Free Shipping Offers
Another great tactic for Black Friday email subject lines is to offer free shipping just for orders placed during the promotion.

While free shipping is something that is common with big corporate retailers, many smaller brands work on profit margins too small to really offer this all the time.

That said, offering free shipping for Black Friday or Cyber Monday shoppers can be a great way to compete with those bigger brands.

If this is something you’re thinking about adding to your email marketing for the holiday season, be sure to run the numbers first.

Maybe you have to give less of a price discount to counter the cost of shipping the order, which is probable with the expected increase in shipping rates for the 2023 holiday season.


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#6. Choose Your Own Discount
People really like options, especially when it comes to something like the opportunity to choose their own discount.

Maybe someone would prefer a coupon for 40% off versus $10 off. It really depends on the volume they’re buying and the total order value.

Larger orders are generally going to go for the percentage, while single items are like choosing a set dollar amount.

In your Black Friday email subject lines, present both offers.

This gives them a good idea that there are deals to be had, but that they don’t have to choose one until they’re ready to check out.

In fact, this is a great tactic to use for any sale offer or promotion throughout other important shopping seasons of the year.

#7. Include the Words Black Friday and Cyber Monday
As we previously mentioned, the words Black Friday and Cyber Monday innately lend themselves to two elements: a discount and a limited time to take advantage.

Most people get a lot of emails during the Thanksgiving weekend from retailers.

Most will just skim subject lines until they see words like Black Friday and Cyber Monday — which is why you should find a way to include them in your messaging.

And remember that this doesn’t just pertain to the netherlands phone numbers message you send on the shopping days themselves.

Some major retailers start sending out Black Friday previews in October as a way to catch the attention of consumers.

Another tip for creating the best Black Friday email subject lines is to use active words where you can.

Terms such as buy, save, earn, get, shop, and other similar ones often get a better response than messages that don’t include them.

Remember, you want the customer to understand immediately what value they’ll receive from your special offer, and using the right choice in active terminology is a great way to convey this on a psychological level.

You can even opt to pair these words with other tips we’ve included here, such as choosing their own discount or getting free shipping.

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