In fact, everything that comes

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That is, make your customer a fan of your brand ! Here are our 3 tips: Know your customer! Start by creating a marketing strategy based on your customer's needs , fears or wants . Only by knowing the recipient of your message can you be successful! So create buyer personas that have the requirements and characteristics of the potential customers you want to acquire. After doing this, build your communication strategy on them! Take care of the post-purchase phase It is no longer enough to satisfy a need because the “courting” of the customer does not stop at the purchase phase .


In fact, everything that comes after is essential to lead canada phone number list the customer towards a second, third or fourth purchase. So, remember to structure your marketing strategy not simply to sell a product or service, but to sell an experience to the customer ! Build trust, amaze, excite and, above all, pamper the customer by making him feel appreciated and important. Think different Think outside the box and speak to your customer, or potential customer, in an original way .


Offer something that no one else has offered and involve the community directly: social contests, direct actions, exciting storytelling campaigns... in short, express your creative side at its best! “Make the customer the hero of your story.” Anna Handley Don't miss this article on Customer Experience and request a consultation from our Team now!We find ourselves in a period that to define as “particular” is certainly an understatement.