3. Why is Google Using E-A-T? Google is looking

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3. Why is Google Using E-A-T?
Google is looking for sites that offer the best user experience for Google users as well as providing answers that are relevant and correct.

The diet website industry was hit particularly hard with the medic update, bolivia phone number database because diets can become popular even without researched medical backing. At times, people follow diet trends that are risky or are unsubstantiated. Google, not wanting to be liable for unsafe content, and wanting to provide the best possible content for their users, dropped certain diet sites’ ranking.

Another reason for this update was the increased use of voice searching. People using Alexa in their homes often ask questions about everyday concerns. An example might be someone looking for advice about how to stop a nosebleed or asking what to do when a child is running a high fever.

Alexa answers these questions by finding the website that ranks well because it’s trustworthy. Google doesn’t want to be responsible for sharing bad medical advice to its users.

4. What Are Quality Raters Looking For?
Google’s extensive guidelines for quality raters is open for the public and provides extremely helpful insights into things they’re looking for in order to establish a blog or website as reputable.

Here is how they explain the role of E-A-T in an evaluation:

Remember that the first step of PQ rating is to understand the true purpose of the page. Websites or pages without some sort of beneficial purpose, including pages that are created with no attempt to help users, or pages that potentially spread hate, cause harm, or misinform or deceive users, should receive the lowest rating.

These quality raters are making sure that websites are useful to users and not misinforming people, spreading hate, or causing harm.

Google does qualify that a person could become an “expert” in a field because they have an experience with something. For medical advice, Google wants people who are accredited and have the right expertise. Financial advice should be produced by “trustworthy sources that are updated regularly.” That doesn’t mean that everything that ranks on Google has to come from a person in a specialized field. For instance, someone can produce a great review of a product simply because they’ve used and have experience with that product. People may also share life experiences that are personal to them, such as what it’s like to live with a serious disease.

Google explains, “Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well? The standard for expertise depends on the topic of the page.”

Now that we’ve introduced E-A-T, let’s take a closer look at each part of the acronym.