The explosive arrival of artificial intelligence (AI) on the scene is causing major changes in marketing departments, which are perhaps grappling with the most significant turning point in the history of this discipline.
According to a recent study carried out by Salesforce in the list of philippines cell phone numbers United States, the United Kingdom and Australia, 51% of marketers have already thrown themselves into the arms of AI and are currently using this technology . In addition, 22% intend to sink their teeth into the most popular technology of the moment very soon.
The report, part of Salesforce ’s “Generative AI Snapshot Series ,” also highlights that AI is a critical turning point for 53% of marketers . Similarly, 60% of marketers predict that AI will inevitably transform their role.
AI is causing fundamental changes in the role of marketers
However, despite being fully aware of the myriad opportunities that AI brings, marketers are also concerned about many aspects of the trendy technology. Perhaps for this reason, 39% of marketers openly admit that they do not know how to use AI in a 100% safe way .
The opportunities and headaches it brings
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