What is Google BERT, a brand new algorithm?
(SEO) Search Engine Optimization
Google renews and improves itself every day. These improvements are usually shaped by user behavior.
Google's search results. The name of the bahamas phone number library update that closely concerns search engine results is BERT. Google BERT , Bidirectional Encoder Representations from Transformers , seems to lead to major changes in organic search results.
The Rankbrain algorithm that Google used in 2015 was designed to provide the most relevant ranking in search results. This algorithm supported machine learning. The aim here was to imitate human behavior to make search results more relevant and to rank them most accurately according to searches.
The increase in voice searches has become a new user behavior on Google's part to change the algorithm. Thus, the algorithms have started to renew themselves according to the words people use in voice searches. As you can appreciate, there is a huge difference between spoken and written language most of the time. When you add regional differences in speech, which most people know as accents but the correct term is actually "dialect", things get a little more complicated. Based on this situation, Google has started new algorithm updates to provide users with more accurate results in searches made according to languages. The first step in the updates expected to be made in 2020 was taken with Google BERT.
How Does Google BERT Algorithm Work?
How Does Google BERT Algorithm Work?
How Does Google BERT Algorithm Work?
Before the BERT update, search results were presented by processing the searched words one by one. Thanks to the BERT update, which made a rapid entrance into our lives in 2019, all words will now be processed by looking at their semantic integrity.
BERT, which is based on the Natural Language Processing (NPL) model, comes up with a more advanced model. What is actually intended here is that if there is a missing word in the searched sentence, this model replaces that missing word in a meaningful way and presents the search results according to this meaningful whole. This is one of the features that distinguishes BERT from other updates.