Compare the effectiveness of different discount types

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You’ll see many brands use this tactic on both Black Friday and Cyber ​​Monday, so there’s no harm in jumping in and letting your audience take advantage of a deal they might otherwise have missed out on. For example, in 2023, Therapie Clinic extended its Black Friday sale to encourage potential customers to take advantage of the promotions. Screenshot showing Therapie Clinic extending their Black Friday sales 21. Analyze Black Friday results and plan for next year Were you profitable? Did your AOV change? Will Santa bring you gifts? While the last question may not apply in this case, you have the opportunity to analyze your overall performance and make a better plan for next year.

Key areas to evaluate include: Impact of discounts: How much did sales cyprus mobile phone numbers database increase when you discounted your products? (e.g. dollar vs. percentage off) to see which resonates the most. Customer retention: How many new customers turned into repeat customers? Track LTV to see if Black Friday customers have LTV trends similar to your repeat customers. Media spend efficiency: Was your cost per acquisition (CPA) higher or lower during this period? Ideally, your CPA should decrease when demand is high.

If not, analyze your ad creative, landing pages, checkout flow, and bidding strategies. Channel Performance: Identify the channels with the highest ROI, from influencers to affiliates, paid ads, and email. Track which channels drove the most sales to help guide your budget allocation for next year and strengthen your overall marketing approach. Final Thoughts: Use Data to Develop Black Friday/Cyber ​​Monday Marketing Strategies Every tactic in this guide is based on approaches I’ve tested, but data remains the deciding factor.